Helpful + Measured Marketing, Grammar and Customer Acquisition


If you missed Tuesday this week looking for content, you missed one hell-of-a-day. The majority of our Best of the Week for the Week of July 29th was published on Tuesday. Okay, that isn’t important, but what-ev. My takeaway for this week was this: the business processes of making your business more successful is something you should spend more time on. Enjoy!

How to Create Marketing That’s Actually Helpful [Printable Checklist]

Jay Baer is a personal friend of mine. I highly recommend purchasing his new book: Youtility: Why Smart Marketing Is About Help Not Hype. Shannon Johnson of HubSpot wrote a tremendous piece on how Youtility is marketing consumers want to consume, not marketing brands simply want to create. She backs it up with three examples and a great infographic.

WayBack Marketing Series: Mike Volpe on a Clean-Slate Approach to Marketing and Measuring Everything #WayBackMachine

This is the second interview in the WayBack Marketing series that MarketingProfs is doing. The series interviews top marketers and dig in to what kinds of programs they used in their early days that most directly led to their success today. HUGELY beneficial to any level of marketer. This week it was HubSpot’s CMO Mike Volpe. It’s a great interview and packed with a lot of solid marketing nuggets.

Your Company Is Only as Good as Your Writing

HBR is blunt more often than not, and one reason why I love them. Your company message, aka your writing, is extremely important. I’ve often said that I “love to write” but hate “grammar”. Consider this my wake-up shock, and maybe yours too. Good writing: Businesses claim to practice it, support it, and value it. But more often than not, their money isn’t where their mouth is. Poor grammar and jargon-riddled writing are rampant.


Wirelessly mirror your iPad, iPhone or iPod Touch screen to any Mac or PC. If this was a “thing” we didn’t know about it until this week. Check it out.

Renee Warren, one-half of the founding duo over at Onboardly had a great article this week about customer acquisition. It definitely got us thinking and some on-going conversations setup. Without customers, you have no business. That makes successful and timely customer acquisition invaluable to your overall success. From the team at Onboardly: Onboardly presents the 25 Declarations of Customer Acquisition. If followed, these declarations should send you on your way down a road rich with customers. READ THIS!

PS: Congrats on #babynoah Renee + Dan!

Dribbbler of the Week:Glennz

You sir, win the Internet this week. Faster.