Social, Local, and Mobile are crashing on the connected consumers’ smart devices. As this infographic shows, the rise of social networks and daily deals have created an entire new marketplace for local searches.
Local listings are not only the most relevant, but they are more trusted than paid search results by consumers. Your consumer is moving away from the PC and to their mobile devices. This all means your customers aren’t just playing Angry Birds. They’re searching for nearby merchants on their mobile devices and buying actual products from actual stores.
What do the stats say? [Sneak Peak]
- 61% of smartphone users conduct local searches from a device.
- Tablets alone should pass PC sales in 2-3 years.
- 16.3% of all Black Friday online sales were consummated over mobile in 2012.