Richard Baxter of Moz (formerly SEO Moz) talks about a session he did at MozCon 2013 last week. He looked at an alternative method to find sites that Moz’s target audiences may be sharing on Twitter. With that data, he shows how you can build content strategy, understand your market a little better, and construct an alternative outreach plan based on what real people are sharing and engaging with, rather than starting with sites that just rank for guest post queries. This is a very very good read. Moz knows their stuff.
Water Light Graffiti created by Antonin Fourneau, in the Digitalarti Artlab
Because I find a lot of awesome stuff, it can seem like I overuse the word brilliant. Well, this is.
You’ve probably heard of A/B testing. However, A/B testing practices are still not so popular out there and are generally used by professionals only. And this is probably because most people are not aware of this technique. Our friends at Designmodo absolutely nail it with this article as a guide for good A/B testing practices.
This is from 2011, but we found Jeannie Huang’s post about stacking everyday objects and fell in absolute LOVE with it. Check out @JeannieHuang on twitter and tell her we said holla.
Six Lessons That Might Have Saved Our Business Had We Learned Them Earlier
Failure sucks. There is no nice way to put it. I gained a whole lot of respect and perspective from the team at Path.To after this post. Sorry that Path.To is closing and I wish them the best of luck on their next venture. This post tackles the WHY Path.To is closing. It’s about sharing their failures. To go out of their way to help others learn from their failures says a lot about the guys and gals at Path.To.
Elon Musk’s Dream Is Coming True: Vacuum Tube Company Is Building A 3-Mile Hyperloop-Like Transport System
I don’t need to say anything else. Read the title. Hyperloop vacuum tube transportation system.
London-based artist Jonty Hurwitz creates ‘Anamorphic Sculptures’ which only reveal themselves once facing a reflective cylinder. This is awesome.
When Jay shared this story with me earlier this week, I immediately high-fived myself. I loved this, and I couldn’t have agreed or loved it more. Great companies are storydoers. I cannot stress the difference between a storyteller and a storydoer enough with words. Read the HBR article, if it doesn’t immediately change your thought process about your company and your brand….well….(crickets).
10 Surprising social media statistics that might make you rethink your social strategy
If you’re managing social media for your business, it might be useful to know about some of the most surprising social media statistics this year. Here are ten that might make you rethink the way you’re approaching social media. Read this. I for one had to rethink some things!
he world’s largest stop-motion animation set, shot on a Nokia N8.
Again, this is not new, but new to us. We found it and thought you’d enjoy it too.